Notes

Answer it once. Your team keeps the answer.

The same twelve questions interrupt your day. Answer them once, where your crew already works, and your judgment scales without you.

August 7, 2026 · Kash

Your phone buzzes at 10:40 on a Tuesday. "Hey — what's our warranty on that unit?"

You know the answer. You've known it for eleven years. It is also the fourth time somebody has asked you this month, and every time it costs you the thread you were holding.

Here is the good news: that answer only has to leave your head once.

Your best knowledge is the most interruptible thing you own

Every business has a set of answers that live in exactly one person. Pricing exceptions. Which supplier to call when the first one is out. What we do when a customer asks for Saturday. How we word the deposit request.

The team is not lazy for asking. They are asking because you are the only place the answer exists.

Write the twelve, not the two hundred

Do not try to document the whole business. You will quit by Thursday.

For three days, keep a running list of every question someone brings you. Nothing else — just the question. By Friday you will have a list, and about twelve of those questions will be most of the traffic.

Answer those twelve. Four sentences each. Plain words, the way you'd say it out loud in the truck.

Then put the answers where the work already happens

A document nobody opens is not a system. The answers need to sit inside the tool your team already has up: the group chat, the CRM record, an assistant that replies in the thread they're already typing in.

Now the new tech gets your eleven years of judgment at 10:40 on a Tuesday, and you never see the message.

Two things happen fast. Your day gets quieter. And your team starts answering customers with your standard instead of their best guess — which is the part that actually shows up in the reviews.

The next question someone asks you this week is the assignment. Answer it once, out loud, into a place that keeps it.

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