Notes

Hire the robot before you hire the person

Automate the repetitive 20 hours first. Then hire a human for the work that actually needs one.

June 16, 2026 · Kash

Before you post that next job opening, try this: hire the robot first.

Most owners add a person to handle work that was never really person-work — the repetitive twenty hours of reminders, data entry, scheduling, and follow-ups that pile up every week. It feels like you need another set of hands. Usually you need a system.

Automate the grind

Start with the tasks that are the same every time. Those are the ones a machine does cheaper, faster, and without burning out. Get them off your team's plate entirely.

Then hire for the human work

Now hire a person — for the work that actually needs one. Judgment. Relationships. Craft. The things no automation will ever do as well as a good human having a good day.

It's cheaper, it's faster, and it's a lot kinder to the team you already have. You're not replacing people. You're making sure the people you hire spend their day on work worth a person's time.

Find your busywork.

A 30-minute call, no pitch deck. We'll tell you straight whether AI is worth it for you.

Book a discovery call
← All notes